By the Struggle Attire Team | 27 July 2025
In the world of sportswear, a logo is more than just a design, it's a declaration. It tells a story before a word is spoken. For decades, brands like Nike, Adidas, Champion, and Gymshark have dominated the fashion and fitness space with logos that became symbols of strength, speed, and success.
But what if success isn’t always loud?
That’s the thinking behind Struggle Attire a rising street and sportswear brand with a message that cuts deeper than just fashion. At the heart of our identity is a logo that hides a crown within the word “Struggle.” It’s not obvious because neither is the fight behind every victory. And with our motto, "Aim Higher," we’re not just creating clothing, we’re creating purpose.
Let’s take a look at how our brand identity stands up against some of the biggest names in the game.
Nike: Just Do It
Logo: The Swoosh
Slogan: Just Do It
Nike’s swoosh is globally recognised as a symbol of motion, determination, and athletic excellence. The slogan is legendary. It inspires action, simplicity, and fearlessness.
Adidas: Impossible Is Nothing
Logo: The 3 Stripes
Slogan: Impossible Is Nothing
Adidas encourages bold dreams and breaking through barriers. Their minimalist lines are now symbolic of sports legacy and progressive ambition.
Gymshark: Be a Visionary
Logo: Shark Head
Slogan: Be a Visionary
Gymshark built its reputation on modern aesthetics and a sharp, youthful attitude. It’s loud, energetic, and driven by social media culture.
Champion: It Takes a Little More to Make a Champion
Logo: The Classic “C”
Slogan: It Takes a Little More to Make a Champion
Champion has legacy. It built its brand around hard work, durability, and heritage. Its message is timeless, you get what you earn.
The Crown That’s Hidden in Plain Sight
What makes Struggle Attire different? It’s not just the name. It’s the meaning. To ask yourself. "what do you stand for? What is your potential worth to you?"
Our logo isn’t centered around flash or fame. It’s about substance. The crown inside the word Struggle reminds wearers that greatness doesn’t always look perfect. Sometimes, it looks like survival. Grit. Growth.
And our slogan "Aim Higher" is the quiet fire that fuels it. It doesn’t promise victory. It promises progress, growth and survival. One level up. One breath more. One step further.
Final Word
In a market full of motivation and muscle, Struggle Attire offers something rare: honest apparel for real people with real stories. We don’t sell perfection. We represent the process. The fall, the rise, and the crown you earn along the way.
So whether you’re training, healing, hustling, or just trying to get through the day ,wear the struggle. And Aim Higher.